Founders
We’re Preeti Gupta and Dr Vivek Prasad, an artist couple with backgrounds in commerce and chemistry. In 2015, we launched Aranya Earthcraft to make art that matters. Our love for creativity and nature led us to build a sustainable design studio in Noida, where we combine science with soul.
At Aranya Earthcraft, we bring new meaning to traditional crafts like papier-mâché and ceramics, transforming them into décor, fashion accessories, and art that inspires mindful living.
Vivek’s understanding of chemistry helps him create eco-conscious art that’s gentle on the planet yet rich in visual storytelling. “Nature is my collaborator,” he says, while Preeti brings business acumen and communication together, crafting art that balances purpose with beauty. She says, “For me, art isn’t just about decoration, it’s about connection, sustainability, and soul.”
Our vision is simple: we want sustainability to be appealing and design to last. For us, every piece is a conversation between nature and care, blending ecology, feeling, and style.
When you bring an Aranya Earthcraft piece home, you’re choosing art made with care, where lasting beauty, environmental responsibility, and good taste meet. Our work does more than look good. It supports culture, sustainable craft, and a fresh take on responsible luxury. Our creations add value to your collection and to the story we all share for the future.